Why the Upcoming GFX100RF Has Me Excited

The buzz around Fujifilm’s upcoming GFX100RF has me more excited than I’ve been in a long time. As a wedding photographer who also loves picking up a camera on weekends just for fun, I’m always searching for gear that works both in high-stakes professional settings and during my relaxed, personal shoots. If the rumors are true, this fixed-lens medium format camera could be exactly what I’ve been waiting for.

Why a New Medium Format Matters to Me

I’ve dabbled with medium format in the past—my GFX50S delivered incredible image quality, but I eventually sold it because its autofocus just couldn’t keep up with the pace of a wedding day. When you’re scrambling to catch fleeting expressions and split-second emotions, slow AF can mean missed shots. Still, the experience left me craving those big, detailed files and the signature Fuji look.

Right now, I rely mostly on the X100VI and the X-H2S for professional work. These cameras strike a great balance between size, performance, and the iconic Fuji color science I adore. But there’s something about medium format that draws me back—maybe it’s the dreamy depth of field or the extra pop of detail that I miss on those big group photos or intricate bridal portraits. My hope is that the GFX100RF, with its rumored compact form and advanced autofocus, will slot seamlessly into my existing kit, letting me capture everything from wedding vows to personal weekend adventures without lugging around a big, heavy rig.

The Tech I’m Excited About

From what we’ve heard so far, the GFX100RF is expected to feature a 28mm-equivalent lens at f/4. While some might wish for a faster aperture, I see this wide focal length as perfect for my documentary-style approach: capturing the hustle and bustle of wedding prep, the ambiance of a lively reception hall, or even everyday street scenes during my downtime. The compact form factor, supposedly similar to an X-Pro body, means I won’t feel weighed down—and that’s a huge bonus when you’re working long wedding hours or casually shooting around the city.

One of the biggest draws for me is the promise of improved autofocus. I’m confident Fuji has taken feedback from earlier GFX models and optimized the AF system to keep pace with real-world scenarios. If the GFX100RF can focus quickly enough to handle spontaneous wedding moments, it might very well be the dream camera I’ve been hoping for.

Final Thoughts

While I’m still a couple of months away from getting my hands on the GFX100RF, I’m already envisioning how it will fit into my workflow. The idea of a medium format camera with snappy autofocus and a smaller footprint is just too enticing to ignore. Whether I’m capturing emotional “I do” moments or wandering the local streets for a personal project, I’m banking on the GFX100RF to deliver both versatility and that dreamy image quality only medium format can provide.

Stay tuned for more updates once I get my hands on one here—if the rumors hold true, this might be the ultimate addition to my wedding and hobbyist lineup.